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07:43
Sajid Ali
The holy grail of most online marketers is free search engine traffic for targeted keywords. But, just how do you go about getting that wonderful, life changing free traffic? With back links, of course. More specifically, with keyword focused anchor text back links. In this article we'll explain what a back link is, what anchor text is and how to go about getting targeted anchor text back links for your site.
A back link is a link on an external page pointing back to your page or site. Search engines count these links as essentially "votes" for your site. The more links or "votes" your site has, the higher the search engine position you will have. The text of the link itself is the "anchor text". The keyword you are targeting should be the text of the link pointing back to your site.
For example, lets say you have a website selling mosquito nets. If you wanted to rank high in the search engines for the phrase "mosquito netting" you would build links to your site with "mosquito netting" as the anchor text of your links. But, it's not as simple as that, you'll want to vary your anchor text.
Varying your anchor text makes your link profile appear to be more natural. Natural link profiles are not made up of one anchor text phrase. People would not naturally link to you only using your preferred keywords. So, you need to mix it up a bit. Build links with varied anchor text using "click here", "this site" and variations of your keyword phrase as well.
But where do you get these links? There are millions of ways to get back links. Here are a few.
1. Article Syndication - article marketing and article syndication is a time tested technique of building back links. Write an article on your topic and submit it to the top article directories to start getting those back links. Most articles allow two to three links in the resource box, this adds up fast.
2. Press Releases - a press release is not only a great way to build back links but also a fantastic way to gain visibility and direct visitors to your sites. There are huge lists of free press release sites available online just do a Google search for "free press release" and start submitting.
3. Social Bookmarking - become active on social bookmarking sites and submit your content to be bookmarked by others. Not as effective as it was a couple of years ago, bookmarking can still build low quality links to your sites. You need low quality links along with high profile links to build a natural link profile.
4. Web 2.0 Sites - sites like Squidoo and Hubpages want your content. User generated content is how they make their money. Create good content for these sites and follow their rules for linking out for good quality links with your anchor text.
5. Social Networks - although most social networks no follow outgoing links you don't want to ignore them. Facebook, Twitter and Google + can mean a huge boost of traffic for your sites. You can also catch the attention of other people that may write about and link to you.
These are just a few ways to generate links to your sites for that all important search engine traffic. Slow and steady wins the race. Build links and create content to syndicate all over the Web and you'll have a steady stream of direct traffic from your syndicated content as well as the coveted search engine traffic.
A back link is a link on an external page pointing back to your page or site. Search engines count these links as essentially "votes" for your site. The more links or "votes" your site has, the higher the search engine position you will have. The text of the link itself is the "anchor text". The keyword you are targeting should be the text of the link pointing back to your site.
For example, lets say you have a website selling mosquito nets. If you wanted to rank high in the search engines for the phrase "mosquito netting" you would build links to your site with "mosquito netting" as the anchor text of your links. But, it's not as simple as that, you'll want to vary your anchor text.
Varying your anchor text makes your link profile appear to be more natural. Natural link profiles are not made up of one anchor text phrase. People would not naturally link to you only using your preferred keywords. So, you need to mix it up a bit. Build links with varied anchor text using "click here", "this site" and variations of your keyword phrase as well.
But where do you get these links? There are millions of ways to get back links. Here are a few.
1. Article Syndication - article marketing and article syndication is a time tested technique of building back links. Write an article on your topic and submit it to the top article directories to start getting those back links. Most articles allow two to three links in the resource box, this adds up fast.
2. Press Releases - a press release is not only a great way to build back links but also a fantastic way to gain visibility and direct visitors to your sites. There are huge lists of free press release sites available online just do a Google search for "free press release" and start submitting.
3. Social Bookmarking - become active on social bookmarking sites and submit your content to be bookmarked by others. Not as effective as it was a couple of years ago, bookmarking can still build low quality links to your sites. You need low quality links along with high profile links to build a natural link profile.
4. Web 2.0 Sites - sites like Squidoo and Hubpages want your content. User generated content is how they make their money. Create good content for these sites and follow their rules for linking out for good quality links with your anchor text.
5. Social Networks - although most social networks no follow outgoing links you don't want to ignore them. Facebook, Twitter and Google + can mean a huge boost of traffic for your sites. You can also catch the attention of other people that may write about and link to you.
These are just a few ways to generate links to your sites for that all important search engine traffic. Slow and steady wins the race. Build links and create content to syndicate all over the Web and you'll have a steady stream of direct traffic from your syndicated content as well as the coveted search engine traffic.
Link building is complicated and time consuming, if you want an all-in-one done-for-you solution check out the affordable link building service of Ka-boom-it.com.
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