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Sajid Ali
One of the most important course modules in any Internet marketing training course is SEO (Search Engine Optimization). SEO refers to the practice of creating and marketing websites so that they can be easily discovered and then get highly-ranked by the reputed search engines.
There are two types of SEO practices - Onsite SEO and Offsite SEO. Onsite SEO refers to the practice of creating the HTML and database pages in such a way that the site is easily found by the search engines. This involves strategically placing meta tags, creating a site map in XML, uploading a robots.txt file that gives instructions to search engines about how they should crawl on the website, and more. Offsite SEO refers to many different marketing tactics that can help you build backlinks, which are so important. The more backlinks you have to your site, the higher your PageRank will go. In fact, Internet market training focuses a lot on link building as well because when you get a higher PageRank, your site moves up the search engine page results.
Offsite SEO involves keyword-rich content development, article submission, forum posting, blogging, video marketing (for example, setting up a channel on YouTube), directory submission, blog directory submission, social media marketing, and more. You can learn all these traffic-building strategies while taking your Internet marketing training.
SEO has gotten so precise these days that you can cleverly use it to target specific groups of customers. For example, if you are selling a product that's environment friendly, you can research high-ranking "green" keywords and write content revolving these and spread it on article directories and on your website. When people search for these terms, your site will show up! However, remember that by just placing keyword-friendly content, your site will not move up the ladder. There are other factors that search engines consider as well - like for example, age of website, relevance of content to page, etc.
The biggest advantage of SEO is that it is cheap and can get you on top of the search engines results pages. Moreover, SEO helps you increase your traffic by leaps and bounds. When traffic increases, your brand value and recall go up. An Internet marketing training course will teach you the secrets of the search engines and exactly how they find a website and rank it. When you learn these secrets, you will start understanding sites a lot better and will know how to design SEO-friendly sites and also cleverly perform onsite and offsite SEO.
SEO is extremely important because it helps people find your site. The Internet is teeming with zillions of visitors, and many of these visitors are out to buy goods and services. If they come across a niche, well-made and reputed website that sells a valuable product, they will not hesitate to swipe their credit card. Having a SEO-friendly website gives you the opportunity of making money as you sleep. This is why SEO is an integral part of any Internet marketing training course.
There are two types of SEO practices - Onsite SEO and Offsite SEO. Onsite SEO refers to the practice of creating the HTML and database pages in such a way that the site is easily found by the search engines. This involves strategically placing meta tags, creating a site map in XML, uploading a robots.txt file that gives instructions to search engines about how they should crawl on the website, and more. Offsite SEO refers to many different marketing tactics that can help you build backlinks, which are so important. The more backlinks you have to your site, the higher your PageRank will go. In fact, Internet market training focuses a lot on link building as well because when you get a higher PageRank, your site moves up the search engine page results.
Offsite SEO involves keyword-rich content development, article submission, forum posting, blogging, video marketing (for example, setting up a channel on YouTube), directory submission, blog directory submission, social media marketing, and more. You can learn all these traffic-building strategies while taking your Internet marketing training.
SEO has gotten so precise these days that you can cleverly use it to target specific groups of customers. For example, if you are selling a product that's environment friendly, you can research high-ranking "green" keywords and write content revolving these and spread it on article directories and on your website. When people search for these terms, your site will show up! However, remember that by just placing keyword-friendly content, your site will not move up the ladder. There are other factors that search engines consider as well - like for example, age of website, relevance of content to page, etc.
The biggest advantage of SEO is that it is cheap and can get you on top of the search engines results pages. Moreover, SEO helps you increase your traffic by leaps and bounds. When traffic increases, your brand value and recall go up. An Internet marketing training course will teach you the secrets of the search engines and exactly how they find a website and rank it. When you learn these secrets, you will start understanding sites a lot better and will know how to design SEO-friendly sites and also cleverly perform onsite and offsite SEO.
SEO is extremely important because it helps people find your site. The Internet is teeming with zillions of visitors, and many of these visitors are out to buy goods and services. If they come across a niche, well-made and reputed website that sells a valuable product, they will not hesitate to swipe their credit card. Having a SEO-friendly website gives you the opportunity of making money as you sleep. This is why SEO is an integral part of any Internet marketing training course.
Chad is the owner/editor of Web Marketing Soup which provides the most honest internet marketing training on the web.
If you have any questions about how to run your business through social media or other online marketing tactics, please don't be afraid to let me know.
If you have any questions about how to run your business through social media or other online marketing tactics, please don't be afraid to let me know.
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