The holy grail of most online marketers is free search engine traffic for targeted keywords. But, just how do you go about getting that wonderful, life changing free traffic? With back links, of course. More specifically, with keyword focused anchor text back links. In this article we'll explain what a back link is, what anchor text is and how to go about getting targeted anchor text back links for your site.
A back link is a link on an external page pointing back to your page or site. Search engines...
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts


One of the most important course modules in any Internet marketing training course is SEO (Search Engine Optimization). SEO refers to the practice of creating and marketing websites so that they can be easily discovered and then get highly-ranked by the reputed search engines.
There are two types of SEO practices - Onsite SEO and Offsite SEO. Onsite SEO refers to the practice of creating the HTML and database pages in such a way that the site is easily found by the search engines. This involves...


SEO (or search engine optimisation) can seem complicated but there are quite a few things that you can do with your website that are easy and will help you get better results from Google and the other search engines. Look at your website with a fresh set of eyes and see how you can uses these simple - but effective - SEO techniques for beginners.
1. Check your page titles
Think of the titles of each of your pages as the headline on a classified advert.
Do a quick search on Google for site: followed...


Website business owners can benefit from a paid search marketing strategy. This particular advertising allows businesses to set pay-per-click banners on search results pages. Each time an individual clicks on the list of these banners, it only charges the business a small amount of money for the exposure. This is extremely cost-effective for both small and large companies alike.
The concept is easy. The banner is positioned, along with hopes of enticing new customers to a website. It's only featured...


When working online the need to develop a list of keywords for promotional purposes will be an ongoing one! In fact your selection and keyword use is the best way to improve search engine rankings thereby allowing you to get more traffic and all for free! So how do you go about compiling a list that works most effectively for you?
Here's 3 simple steps involve in selecting the words and phrases most appropriate for your needs thus helping you improve search engine rankings!
Narrow Your Focus
Avoid...


Using keywords correctly any time you are writing internet content plays a significant role in how many viewers will actually see it! Your keyword use directly influences your search engine ratings which of course impact the amount of traffic you get! Simply stated without using the proper words or phrases when writing internet content your composition stands to be overlooked and therefore buried for eternity online! It's all about proper keyword use and when focusing on this here are 3 points to...


Failure should never be an option. Unfortunately for many online pr and marketing strategies, this is the harsh reality. This is not necessarily due to a lack of efforts, but more on the basis of improper techniques and limited "Know how". Having a meaningful presence on the Internet goes far beyond merely having websites and social media accounts, it is about taking the right measures to market those websites and social media accounts and make them count.
Websites are the best way to publicize...


If you plan on building your own site, save yourself the time and effort and contact a professional. Sure, there are web pages that give you tools for creating and hosting a site, but what you may not know is these pages are often regular and poorly designed. Standard outlines are great for blogs, but for a business, a generic template will not work; in fact, a generic design will generate low amounts of traffic. Here's what you don't want from a design program: a program that offers standard HTML...


If you are operating a website, then no one has to tell you how important it is to have Google on your side. A high page rank from the search engine giant means almost certain success, while a blacklist can quite possibly be the death of your business. It is very important to play by Google's rules so that you can always be guaranteed that your site is ranked as highly as possible. If you are uncertain about what a high page rank means to the future of your site and the success of your Internet...


SEO literally means Search Engine Optimization and the term was coined in the year 1997 as per expert Danny Sullivan. From website owners to consumers everyone is well aware of the term SEO. SEO optimizes ones website and helps in advertising your company on different online media platforms and search engines. SEO can be defined as a process which helps in increasing visibility of any website on any search engine using algorithmic or organic search results. SEO is not constraint to a particular...


Companies are striving to gain competitive edge in order to gain maximum attention of their potential customers. They are adopting the most efficient online marketing services to achieve this goal. One such marketing service is viral marketing. Viral marketing is an integral approach that directly transforms the buyer's behavior and spread corporate information to the intended user.
Internet marketing is covering a majority of businesses worldwide. Today, it has become one of the best methods of...


It is very clear that businesses have all the options they can have to achieve a fully successful advertising scheme. There are so many tools that business people can use so that they can be ahead of their competitors and gain increase in profits as well as with their popularity. A lot of businesses are using online methods these days because it is an easier way to get to the people without spending too much money on it.
One of the most used advertising technique for businesses whether online or...


It is said that success of online business depends on SEO. The SEO in turn depends on the effective Link building. So, Link building forms the very edifice of SEO. It is an accepted fact that in trade and commerce, an effective sale is possible only when the customer is provided with all the information he requires. The trade would conclude on a positive note only if the information is conveyed in an effective manner. Remember that the person who is seeing your website is in some other part of the...


How to increase your visibility on Google. Now that you've built your website, people won't necessarily come. Not if they can't find you. And the main way people find you online is still by search engines. Without a website, you don't exist. Without a search strategy, you exist but you are invisible. Google isn't the only search engine - others are available, including Yahoo! Bing and Ask. But Google is so big it has become a verb - and has a market share of over 70 per cent as of February 2010....


One of the best direct content web marketing strategies that an online entrepreneur should know is the art and science of article writing.
Knowing your target market first will make you able to write accordingly to their needs and interests. This will determine the chemistry of the words on the articles you wrote aligned with your audience's age, demographic location, gender and profession.
Once you have found your target audience, it will be easier for you to write whatever it is that you want...


There are a variety of things to do to make more income after getting a well-established eBay seller profile. Saving money to reinvest in the company is a must and should be carried out first prior to making a major move. There are many directions to go at this point, and these ideas will help any store figure out its direction.
Looking at selling new items makes sense, even if used items have been bought and sold up until this time. First checking the pricing from certain manufacturers is a good...


Search engine optimization has become a part of online marketing campaigns. Every company is looking forward to get its website in the top results of the search engines. But in the competitive market, only those with the best SEO services get themselves among the top rankings sites for the most commonly used keywords.
The search engine acts as one point stop for locating all kind of websites on the basis of keywords that a user mostly searches for. To get maximum online exposure, it is highly necessary...


Good positioning is the ultimate business strategy one has to possess in order to survive in the dog-eat-dog environment of online marketing. With basically hundreds or even thousands of online sellers and companies using the Internet to draw customers worldwide, it is a matter on how well you cope up with the system and use every possible edge to your benefit that will determine the success or failure of your business.
One way to successfully make a mark on the online market place is to rank very...
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